The top 5% of the world’s population accounts for more than 20% of global energy footprints, while many don’t have enough to meet their basic needs (Oswald & Steinberger 2020). Footprints measure our ecological impact through our demand on nature’s services.
For individual and community wellbeing, there is an urgent need for new economies that cater to our needs without obsessing over growth or relying on overconsumption. There is an opportunity to shift away from a materialist culture – a focus on ‘things’ – to what truly matters – trust, belonging, purpose, health, community, and meaning.
We need both systemic solutions and individual behaviour changes in our social practices and norms to get to the deep rapid and lasting shifts to sustainable ways of living.